MCDONALD’S UAE - WORLD MENU HEIST

Commercial food photography for McDonald’s UAE’s World Menu Heist, a limited-edition campaign bringing menu items inspired by McDonald’s markets around the world to the UAE.

Toby Davies was commissioned to photograph five of the seven products featured in the local campaign. Produced during a single studio shoot day, the images were created for individual campaign key visuals as well as the full range composition used across the wider rollout.

The Hot Honey McCrispy and Sakura Sprite imagery was supplied from existing international campaign assets. To ensure the locally photographed products sat seamlessly alongside them, the shoot required precise control of lighting and perspective, with each product photographed to match the established visual language of the global campaign.

Working alongside food stylist Chloe Ride and the production team at Concept View Media, Toby photographed the products for use across outdoor advertising, digital screens, social media and in-store communications throughout Dubai and the wider UAE.

Photography: Toby Davies
Food styling: Chloe Ride
Production: Concept View Media
Agency: FP7 McCann