KFC - TASTE RULES CAMPAIGN

A series of 11 campaign key visuals created for KFC across GCC markets. Photographed over two production days, the brief called for bold, high-impact food imagery with a deliberately messy and abundant feel - crispy chicken, fries and sauces spilling through the frame to create a sense of energy and indulgence.

The compositions were designed to work across a range of formats including digital and OOH while keeping each product consistent, appetising and immediately recognisable.

Photography: Toby Davies
Food styling: Alicia Stanley-Bell
Retouching: Humberto Gava Filho
Agency: TBWA\RAAD
Production: BKP Group